startupstobuy

The blog

Insights on buying & selling startups

Playbooks, data, and stories on buying and selling internet businesses.

Contrarian take: the weirdest consumer tools may be the safest buys

A counterintuitive argument that odd-looking consumer products can be strong acquisition targets when distribution is cheap.

September 17, 2026

Why marketplaces for bootstrap startups are becoming the new deal flow

A thesis on how niche marketplaces change sourcing, trust, and speed in startup M&A.

September 16, 2026

What a clean exit looks like for tiny SaaS founders with real traction

An exit-story essay on the kinds of operational choices that make small SaaS companies easier to sell.

September 15, 2026

Building to sell: the fastest path to a startup buyers can understand

A founder playbook for designing an acquisition-ready business from day one.

September 14, 2026

Due diligence for AI startups: what Stripe revenue does not prove

A practical diligence framework for founders buying AI-first startups with verified revenue but fragile moats.

September 13, 2026

Startup valuation multiples: why niche utility SaaS deserves a premium

A contrarian valuation thesis on why narrow, boring software can command stronger multiples than flashy AI toys.

September 12, 2026

How to buy a micro-SaaS with real buyers, not vanity traffic

A founder-friendly thesis on spotting products with buyer intent, using revenue patterns from real acquisition-ready apps.

September 11, 2026

Contrarian startup buying: why not every revenue business is worth buying

Revenue alone does not make a deal good when the product is commoditized, growth is artificial, or the moat is missing.

August 30, 2026

The best sub-niche SaaS to buy is often the weirdest one

Tiny, weird software wins when it owns a painful workflow that generic tools ignore or under-serve.

August 29, 2026

Real startup exit stories buyers should study before acquiring

The best acquisition lessons come from companies that sold because the market, not the founder, created the exit window.

August 28, 2026

Build to sell: the best micro-SaaS products are boring on purpose

The best exit-ready products solve one painful job, stay narrow, and prove they can run without the founder.

August 27, 2026

How to due diligence a startup for sale with AI-era risk

AI products can hide brittle moats, policy risk, and unclear data rights that standard diligence often misses.

August 26, 2026

What is a fair SaaS valuation for a niche B2B startup?

Niche B2B tools can deserve more than generic SaaS comps when retention, workflow lock-in, and low CAC are real.

August 25, 2026

How to buy a small SaaS with real revenue without overpaying

Use Stripe-verified proof, not hype, to underwrite a first acquisition and avoid paying SaaS multiples for fragile growth.

August 24, 2026

Contrarian thesis: sell the unsexy SaaS that solves one painful job

The most buyable startups are often boring: specific, measurable, and expensive to replace.

August 21, 2026

Why browser-native developer tools are quietly great acquisitions

A deep dive into why small dev tools can be high-conviction buys despite modest revenue and limited marketing.

August 20, 2026

How founders actually exit a startup on a marketplace like this

What a clean marketplace exit looks like when the business is small, real, and bought by another operator.

August 19, 2026

Build a startup to sell: the fastest path to a sellable SaaS asset

Why founders should design for acquisition optionality from day one: narrow ICPs, clean metrics, and obvious ROI.

August 18, 2026

How to do startup due diligence on niche SaaS before closing

A practical diligence framework for founders buying a narrow SaaS: verify the wedge, the workflow, and the churn risk.

August 17, 2026

What is a fair valuation multiple for an AI SaaS startup with real buyers?

A contrarian take on AI multiples: why usage, workflow lock-in, and customer-specific distribution matter more than hype.

August 16, 2026

How to buy a micro-SaaS with Stripe revenue without overpaying

A founder’s playbook for pricing small acquisitions when the revenue is real, boring, and easy to mistake for durable.

August 15, 2026